Everything you need to know about the St. Louis Jewish Light’s redesign

Posted: Thursday, April 20, 2017 12:00 pm By Ellen Futterman, Editor As you can see, the St. Louis Jewish Light has had a facelift, or as we call it in the newspaper business, a major redesign. In keeping with our mission to inform, inspire and connect the St. Louis Jewish community, the Jewish Light strives to deliver not only the most objective, relevant, engaging and well-written Jewish content possible wherever you look for news — in our weekly newspaper and quarterly magazines, on the web, by email and on your mobile devices — but also to display the news so that it is reader-friendly and easy to navigate. These goals led us to a nine-month undertaking to reimagine the look of our newspaper, in the hopes of offering readers a fresher, more modern design, including more consistent typography, with new fonts throughout. Even the paper stock has been upgraded to ensure better readability; the whiter paper improves the contrast of text in the paper, making stories much easier to read, and offers a crisper look to photos, graphics and advertising content, making the color more vibrant and eye-catching. In addition, our logo and nameplate has been streamlined and modernized, thanks to the efforts of Light Board members Gary Kodner (a past president of the Light) and Rachael Staenberg Brightfield, both of whom are first-rate graphic artists. This change incorporates an updated, cleaner font and a Shield of David icon, which is intended to respect Jewish tradition. Blue and white are colors of major significance to the Jewish people, from the fringes of the tallit to the flag of the State of Israel. Before we get into the details of the changes so that you have a better understanding of what to expect, I’d like to thank the Redesign Task Force, led by Joan Silber, for all their hard work. Task force members from the Jewish Light Board of Trustees include outgoing President Jane Tzinberg Rubin, Vice-President Jeff Golden, Alice Handelman Ed Musen, Judi Scissors, Melanie Paticoff, Diana Iskiwitch and Ben Lipman, along with Kodner and Brightfield. Light staffers integral to the process include Managing Editor Mike Sherwin, Director of Operations Tom Wombacher and graphic artist Martin Holloway. Since the paper’s original founding as the St. Louis Light in 1947, and its reorganization in 1963 into an autonomous, independent newspaper, the St. Louis Jewish Light — as is the practice at most newspapers — has undergone several major format revisions over the years. However, the last major redesign was more than a decade ago. “As the consumption of news media has evolved, it was clear the Light products needed updating as well,” explained Tzinberg Rubin. “Although instigated by the Board, extraordinary staff effort, supplemented by skilled and involved Board members, resulted in a unique and highly effective Board/staff working relationship. “We decided to start with our most popular product — our newspaper — and will continue with the revision of our website and other e-products shortly. As the Light impacts more Jewish households in our community on a weekly basis than any other vehicle, it is essential our products be as informative as possible.” As a nonprofit Jewish newspaper, the Light receives revenue not only from subscriptions and advertising sales but also from grants and donations from other nonprofits and...

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A live performance by Temple Israel’s Chavurat Shira Choir

On Thursday, April 27, 2017 at 7:00 pm, Chavurat Shira, Congregation Temple Israel’s volunteer choir, will be presenting a concert of choral and solo music, featuring favorites from Broadway, Jewish melodies, and more. The concert is presented in conjunction with the 2nd annual Celebrating Art for Senior Engagement Festival. This event is free of charge and handicapped accessible. Everyone in the St. Louis community is welcome to attend.  Details are as follows: Thursday, April 27, 2017 At Temple Israel (#1 Rabbi Alvan D. Rubin Dr., 63141) 7:00 pm – Choir Concert We are delighted to offer free transportation for those in need through the generosity of the Gershman Fund of Temple Israel. To book transportation, or for questions, please contact Lisa at lhirshberg@ti-stl.org or 314-432-8050....

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J Associates presents Lip Sync Live

Join the J Associates Lip Sync Live fundraiser on Saturday, April 22 at 6:30 p.m. at The Pageant in the Delmar Loop. Local celebrity coaches have been working with the featured 22 featured performers to choreograph and ensure a night of fun and fundraising. A buffet dinner will be catered by Tavolo V. Performers include Susie Berg, Suzy Bloch, Sam Broh, Toby Chod, Darryl Cohen, Ken Cohn, Renee Sigel-Hearst, Rachel Katzman, Mike Lefton, Scott Mannis, Lynne Palan, David Pereles, Joe Pereles, Andy Sandler, Monte Sandler, Judi Scissors, Danny Soshnik, Jennifer Soshnik, Julie Stern, Ricki Tischler, Steve Tucker and Greg Yawitz. Proceeds are allocated to various departments of the Jewish Community Center. Lip Sync Live is presented by Sidney and Bobbi Guller Foundation. For more information, contact Robin Rickerman, 314-442-3275. Tickets are $118 per person. To become a 2017 Lip Sync Live Sponsor, available at many different levels, contact Staci Gerchen, 314-442-3109, for more...

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WashU Hillel to Host Passover Community Lunches

Hillel at Washington University in St. Louis (WashU Hillel) invites the community to join St. Louis area students for Kosher for Passover lunches throughout the holiday.  Lunches will take place Tuesday, April 11 through Friday, April 14 from 11:30 am – 1:30 pm and Saturday, April 15 from 12:30 – 2:30 pm at WashU Hillel, 6300 Forsyth Blvd. 63105.  Lunches are free for St. Louis area students; $12 per community member.  Dietary laws observed.  To view the daily menu or make a reservation, visit www.washuhillel.org/Passover.  Reservations for community members close at noon two days before each lunch.  Student reservations are encouraged but not required unless a food allergy or intolerance must be accommodated. WashU Hillel will also host free Kosher for Passover dinners for area college students from Wednesday, April 12 through Saturday, April 15.  The student dinners will take place from 6:00 – 8:00 pm at WashU Hillel and reservation information is also available on the Hillel website. These meals are in addition to the multiple Seder experiences that WashU Hillel is fostering for over 500 students again this year.  The free student meals are made possible through the generosity of our area synagogues, community members, and parent and alumni sponsors around the country. For more information, contact Jackie Levey, WashU Hillel Executive Director, at jackie@washuhillel.org. ### About Hillel at Washington University in St. Louis: Hillel at Washington University in St. Louis serves as the catalyst for Jewish life among college students, connecting students with one another and with Jewish culture and traditions through service and social justice, Israel engagement, religious life, and social and leadership programs.  Hillel at Washington University has enhanced the lives of thousands of college students throughout St. Louis and helped Washington University cultivate one of the most vibrant campus Jewish communities in the country.  It currently serves approximately 1,800 Jewish undergraduates who attend Washington University.  Learn more about WashU Hillel at www.washuhillel.org.  Keep up with WashU Hillel on Facebook...

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Israeli Supermodel to Speak at Washington University

Former international top model, Maayan Keret, will deliver a talk entitled, “Media Impact on the Female Body Image,” on Wednesday, April 5 at 7:30 pm in Holmes Lounge on the campus of Washington University in St. Louis.  A successful model at only seventeen years old, Keret was featured in top fashion magazines such as Vogue, Elle and Marie Claire.  As she worked with leading designers such as Yves Saint Laurent, Marc Jacobs, Calvin Klein, and Donna Karen, she became increasingly aware of the unspoken (and sometimes brutally spoken…) demand to shed weight.  Keret went on to co-found Your Runway, which offers body image workshops and lectures for women and teenage girls.  She is a frequent spokesperson, known for her non-traditional perspectives on how the female body should be represented in Israel’s media.  She wrote and published The Beautiful Women (Yediot Ahronot Press), a non-fiction book with real-life narratives of models and actresses who have struggled with eating disorders and body image issues.  Keret is on the front lines in creating a healthier space and lifestyle within Israel’s modeling community. In her April 5 presentation, Keret will speak about the female body and how our perception is affected by society and culture, both past and present.  She will share how we can and must reclaim control of the female image through our personal actions. Keret’s talk is free and open to the public; a reception will follow.  The event is organized by WashU Hillel with support from Hillel International and the Jewish United Fund’s Israel Education Center and is co-sponsored by Armour Magazine, Phi Lamda Psi, Reflections, the Washington University Fashion Design and Women, Gender & Sexuality Studies Departments, WashU Students for Israel, and the Women’s Panhellenic Association at Washington University. Holmes Lounge is located in Ridgley Hall just south of Brookings Hall.  Ample parking is available in the surface lots north of Brookings Hall off of Skinker Blvd. in any yellow designated parking spot.  For more information, contact Jackie Levey, Executive Director, Hillel at Washington University, at jackie@washuhillel.org. ### About Hillel at Washington University in St. Louis: Hillel at Washington University in St. Louis (WashU Hillel) serves as the catalyst for Jewish life among college students, connecting students with one another and with Jewish culture and traditions through service and social justice, Israel engagement, religious life, and social and leadership programs.  WashU Hillel has enhanced the lives of thousands of college students throughout St. Louis and helped Washington University cultivate one of the most vibrant campus Jewish communities in the country.  It currently serves approximately 1,800 Jewish undergraduates who attend Washington University.  Learn more about WashU Hillel at www.washuhillel.org.  Keep up with WashU Hillel on Facebook at...

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UIUC Hillel and Orthodox Union JLIC Create New Kosher Dining Options in Champaign-Urbana

Two restaurants in Champaign-Urbana will receive Kosher certification from Vaad Hoeir of St. Louis this spring and summer thanks to a kashering initiative led by Illini Hillel and the Orthodox Union Jewish Learning Initiative on Campus. On the current list of restaurants in negotiation are Cold Stone Creamery in Champaign and the Dancing Dog in Urbana, with another local restaurant hoping to start the process as well. “We as vegans have faced the difficulty of finding restaurants that meet our ethical standards,” Dancing Dog owner Brian Behrns said.  “I understand those who follow a kosher diet would like to enjoy the same pleasures and conveniences that the general population may take for granted.  If becoming Kosher can be mutually beneficial by providing ease of mind to the Kosher-keeping community, we are ready for the relationship.” This initiative, spurred by the JLIC couple on campus with support from Hillel, is one of the first efforts to strengthen the accessibility of Kosher food in the state of Illinois outside the city of Chicago. The initiative will spread the availability of kosher food to students of the University of Illinois and the broader community of Champaign County. “Having more Kosher establishments in town will make it easier for students to keep to their religious practices,” University of Illinois senior Solomon Lowenstein said. “Keeping Kosher is an aspect of Judaism that is important to many students, and the increase of Kosher options in the neighborhood makes us feel more connected to the community.” Kashrut certification will be under the Vaad Hoeir of St. Louis with local supervision overseen by Rabbi Shlomo Schacter and partnerships overseen by Rebbetzin Ahava Schachter Zarembski and Hillel’s Executive Director, Erez Cohen. “Eating is one of the basic social experiences as human beings,” Zarembski said. “We, the Jewish community, are thrilled to further build infrastructure in the Champaign-Urbana community to share good food with the broader community while staying true to the uniqueness of our tradition.” Rebbetzin Ahava Zarembski is available for an in-person interview. Please contact Zarembski to schedule an interview through email at ahava@illinihillel.org or by phone at 217-954-8782. Local restaurants interested in becoming Kosher should contact Zarembski as well. More information about Illini Hillel is available at illinihillel.org or by contacting the Center at info@illinihillel.org or...

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